A new study suggested that an ingredient in Nutella could cause cancer and everyone is very sad about it.
The delicious distribution of chocolate and hazelnut contains palm oil, which the European Food Agency has warned is a carcinogen that could be linked to cancer.
The largest supermarket chain in Italy, Coop, boycotted palm oil in all its branded products after the EFSA study, describing the movement as a “precaution”.
One of Italy’s largest agribusiness companies, Barilla, has also eliminated it from its products and has put “palm-free” labels on products, while other food companies are boycotting oil palm for health and environmental reasons.
Fans of Nutella reacted and made themselves heard as a result of the study, with some claiming that the taste of the product was worth the risk.
Ferrero’s Italian confectionery, which produces Nutella, has taken a public stance in defense of the edible oil, which has been labeled as a cancer risk.
Ferrero has launched an advertising campaign to ensure the public safety Nutella, its flagship product that represents about a fifth of its sales.
“Making Nutella without palm oil would produce a lower substitute for the actual product, it would be a step backwards,” said Ferrero’s purchasing director, Vincenzo Tapella.
“The palm oil used by Ferrero is safe because it comes from freshly squeezed fruit and is processed at controlled temperatures,” adds Tapella in the TV commercial, which was filmed at the firm’s factory in the UK. city of Alba, to the north, the message has been published everywhere in advertisements and newspapers.
The removal of palm oil would also have economic implications for the company as it is the cheapest vegetable oil.
Ferrero uses about 185,000 tonnes of palm oil a year, so a replacement could cost the company $ 8 to $ 22 million more.